A Guide to Business Signage

Brick-and-mortar stores have suffered a lot due to online shopping. However, they still retain a unique pull that cannot be replicated by shopping on the web. This is why physical stores must keep up and update their looks for the modern consumer. It all starts with the best sign. Here are some tips to help you come up with one.

Choose the material

The material of your sign should depend on its placement and your requirements. Metal signs are the best choice for outdoor signs as they are incredibly durable and weatherproof. There are plenty of services catering to metal cutting in Utah that can help you with your custom design.

Signs made of wood and plastic are only good options for front office designs inside a building. They get easily worn if exposed to the elements.

Incorporate your branding

As with many aspects of your business, you should make sure that your sign is in line with your branding. Think about the services you offer or what you’d like for your customers to see.

What about your tagline? Do you want to have a store theme that extends to your sign? What would you like your customers to feel in your store? Think about these things carefully and make sure to stand out from the usual store signs.

Use a simple aesthetic

Follow the basic design principles when it comes to your business signs. Keeping things simple is best. The words should be readable, and the color schemes should match. You want to attract customers and not drive them away with too complicated signage.

Also, you need to make sure that your sign conveys a legitimate and professional appeal. It should also match the look of the rest of your store. Everything about your store has to complement each other so that customers will feel relaxed.

Think about the placement

One of the most important things that you should consider is the placement of your main sign. This will bear the name of your business and will let people know where you are and what you offer. This is why you need to choose an area where people can easily see the sign.

Your sign placement will also have specific requirements, such as the material that should be used to prop it up. Outdoor signs need to be reinforced by heavy materials so that they can stand against inclement weather. On the other hand, if your sign will be placed against a wall, you need to think about how you can make sure that people will see it.

Read up on the rules

business ads and signs

Before ordering your sign, you should check out your local rules and regulations first. Different places have different rules when it comes to installing signs. Some have restrictions as to the size. Some also require you to apply for permits first before you can put up your business sign. These permits will also have to be kept updated.

Work with a sign maker

Signs are not something that you can make yourself. They need a unique set of skills and equipment, along with suitable materials. This is why you will need to work with a sign maker. Make sure to find one that specializes in your preferred style. Check out online directories and read reviews to determine which one will best fit with your needs.

Whether you’re a small business or an established company, having a good sign is essential. This is especially true now that online shopping is on a continuous rise. Physical shops face the challenge of making their premises attractive. Bear these things in mind as you design your store’s sign.