If your dental surgery is brand new, you may be curious as to how you should begin your dental marketing campaign.
The first step is to have a website built, so you can have an online calling card to attract potential patients to your dental surgery. But how exactly do you go about building a dental surgery webpage that is not only attractive but is something of a show stopper which will help
you to build your dental patient list?
The most successful dental websites on the web have a few things in common, and this article seeks to explore what they are in a little bit more depth. So, read on to learn more.
The first thing to consider is the images. When you load any website, the first thing you will see is the photographs, and when it comes to your dental surgery, you will want to ensure that the photos displayed on the website are not only of high quality but showcase your surgery and show the members of your staff. This is important, especially if you are aiming your services at patients who may be nervous, as this will help them to become familiar with your team.
Most people have been on a website that was a bit scrambled. This means that when you click on one part of the page, it takes you somewhere else. This is frustrating, to say the least, and is an immediate turn-off for most people. However, it is also an issue when it comes to things such as search engine optimization, as the Google bots that list the rankings of the website will need to scroll through the page and find the information to rank it higher. This is why it is usually a good idea to hire a marketing team when designing your surgery website.
You want those who visit your surgery page to know that your team is the best. And one way to do this is to have the testimonials of the previous patients displayed clearly as part of the home page and maybe even on a subsection of the website. Provided that these are updated regularly, this can be an important part of your SEO plan.
You absolutely need to have a social media page if you are looking to build the online presence of your dental surgery, and ideally, you will want to be on Facebook, Instagram or both. As mentioned earlier, a marketing team will be able to oversee this for you and run these sites on your behalf to ensure that anyone who visits them asking questions or queries has them answered promptly, thus helping build your patient experience and gain a good image online.
Video blogs or vlogs are becoming increasingly popular on dental surgery websites, and it is well worth investing in this if you can. Vlogs are easy to place on social media pages and can break down the treatments that you can offer to your dental patients in a short clip, which is more effective than a long boring article.