When you’re just starting out on your business, you need effective marketing strategies that won’t break the bank. Spreading brand awareness is one of those, but if you’re not yet financially capable of producing high-quality video ads and paying public figures to be your endorsers, then you need to utilize your current available resources.
Social media, for example, is a platform every individual and business uses, so you can maximize it to spread brand awareness. And the good news is you’re not always required to pay money.
Below are innovative but inexpensive ways to raise awareness of your brand and build a customer base as a result.
1. Engage With Your Customers on Social Media
Posting high-quality photos and other content on your social media pages daily is a good move. But to make it better and more effective, engaging with your customers is key. Let everyone who buys your products post their experiences using a relevant hashtag so it would reach you.
You can repost their content to your own social media pages, such as Facebook, Twitter, or Instagram, and let your audience see authentic testimonials regarding your product. Doing this may inspire other people to try your product, and of course, spread awareness of your brand.
2. Publish Infographics
If you’re yet not ready to embark on promotional videos, perhaps you can try making infographics. Since it’s known that many people aren’t quite interested in pure-text content, using infographics may catch their attention because it has both: image and texts. Share valuable information relevant to your brand, and in turn, many people could be encouraged to share it on their own social media pages.
3. Personalize Your Customer Service
If you share newsletters, sell online, or use email marketing, consider personalizing your emails to each customer. You may address them by their first names so that they’d feel recognized and appreciated. The more appreciated your customers feel, the more likely they’d be encouraged to spread the word about your brand and your exceptional service.
4. Use Your Logo Often
Having a distinct logo is one of the most important things you need to accomplish in order to mark your identity as a brand. Aside from using your logo in your shop, website, social media, and product packaging, you can display it in your email signature, all marketing materials, and uniforms as well. Hire a reputable company that specializes in screen printing in Utah or other states and can reproduce your brand’s logo in its exact same colors and strokes.
5. Leverage SEO
You’ve probably heard about SEO or Search Engine Optimization. It drives organic traffic to your website so that it’ll rank high on search engine results pages when people enter a keyword related to your brand or products. It is a highly powerful tool that you shouldn’t miss out on. For this, you’d need to invest money for SEO specialists or consultants, but it’s all going to be worth it since you’d be reaping the benefit of having awareness of your brand significantly increased.
6. Invest in Paid Ads
Other than investing in SEO, using paid ads will also quickly increase your company’s brand awareness. Google’s Auto Ads, for example, puts your ads automatically on websites that are best for your brand. That way, your ads are concentrated where most of your target audience is. In turn, it gives you a higher ROI and brand awareness.
Using all of these inexpensive but effective techniques to raise brand awareness will help you build a sizable customer base. In no time, your brand will become more popular and by then, you’d be able to afford more expensive ways to market it.